 |
| Image Credit : Pixabay |
Inspired by nature and made with sustainable TENCELTM Luxe branded filament, the “guilt-free” lounge dress addresses blurring dividing line between underwear and outerwear
Paris – 26 January 2018 – Lenzing announced today that it has teamed up with renowned lingerie master, Jos Berry, Founder and Creative Director of Concepts Paris, to introduce a nature-inspired lounge dress made with 100 percent TENCEL™ Luxe, a breakthrough sustainable cellulosic filament yarn specifically for the luxury fashion market. Featuring liquid-like drape and a silky-smooth hand feel, the lounge dress was recently showcased at the Nature Moves Us Exhibition at Interfilière Paris and would be showcased in Hong Kong during Interfilière Hong Kong, which will be held on 27-28 March 2018.
Themed “Nature Moves Us”, Interfilière Paris and Interfilière Hong Kong are global platforms for industry professionals to share progressive ideas and trends around the lingerie, activewear material and accessories sector. A key focus of the Nature Moves Us Forum is on the innovation in the usage of sustainable cellulosic fiber in lingerie or beachwear.
“Nature has given us never-ending inspiration for design and nature-inspired designs come in all shapes and forms. The Nature Moves Us Forum is our appreciation to nature and is aimed to drive discussions of new development of cellulosic fibers and recycled stretch yarns in the industry,” said Jos Berry, Founder and Creative Director of design and consultancy group Concepts Paris. “With a change in lifestyles, the dividing line between underwear and outerwear is becoming blurry, leading to growing importance of loungewear in the fashion industry, and the TENCEL™ Luxe lounge dress is a perfect fit to the narrative. Given TENCEL™ Luxe is designed for sensuality and engineered for sustainability, we hope to showcase inspirational designs of nature beyond flowers.”
“We are honored to team up with renowned lingerie master, Jos Berry, to take part at Nature Moves Us Exhibition,” said Amit Gautam, VP of Global Business Management in Textile, Lenzing Group. “TENCEL™ Luxe is another milestone of Lenzing‘s commitment to eco-couture. By working with Jos Berry and her Nature Moves Us Project, we hope to bring a different dimension to eco-couture and eco-lingerie, and raise awareness of the importance of sustainability in all aspects of the fashion industry value chain.”
Launched in October 2017, TENCEL™ Luxe is a breakthrough sustainable cellulosic filament designed specifically for the premium fashion market. Made with wood pulp sourced from sustainable wood source, TENCEL™ Luxe features fluid-like drape, smoothness, breathability and color vibrancy with superior aesthetics and comfort level that allow it to be the ideal material for the luxury fashion market or for blending with other noble fibers such as silk, cashmere or wool. TENCEL™ Luxe is produced in Austria using Lenzing’s pioneering closed-loop lyocell production process which won the “European Award for the Environment” from the European Union.
“The TencelTM Luxe lounge dress by Jos Berry is a great example of how comfort and sustainability can be integrated with high-end fashion and lingerie,” added Judy Chen, director of Global Business Development, innerwear, Lenzing Group. “Since there are virtually unlimited possibilities for using TencelTM Luxe in fashion, we look forward to seeing more integration of sustainability in the innerwear and lingerie sector through this innovative cellulosic filament yarn.”
Images of TENCEL™ Luxe and the TENCEL™ Luxe lounge dress designed by Jos Berry can be downloaded from: Jos Berry x Lenzing (PIN: 8k1d3uXInGko)
For more information about TENCELTM Luxe, please visit: http://www.tencel-luxe.com/.
 |
 |
Lenzing and lingerie master Jos
Berry introduce nature-inspired TENCEL™ Luxe lounge dress
|
TENCEL™ Luxe is a
sustainable cellulosic filament designed specifically for the premium fashion
market.
|
For more information please contact:
Lenzing
Rita Ng
Marketing Services Manager
Tel: (852) 3718 5675
E-mail: r.ng@lenzing.com
The Lenzing Group
The Lenzing Group is a world market leader headquartered in Austria, which operates production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers. Its portfolio ranges from dissolving wood pulp to standard and specialty cellulose fibers.
Lenzing’s quality and innovative strength set global standards for cellulose fibers. With 79 years of experience in fiber production, the Lenzing Group is the only company in the world which is able to produce significant volumes of all three cellulose fiber generations – from the classic Lenzing Viscose® branded fibers to the Lenzing Modal® branded fibers and the TENCEL® lyocell fibers. In 2016 Lenzing introduced the RefibraTM branded recycling fiber, a product innovation based on recycled cotton scraps.
The Lenzing Group’s success is based on consistent customer orientation combined with innovation, technology and quality leadership. Lenzing is committed to the principles of sustainable management with very high environmental standards and can underscore this commitment with numerous international sustainability certifications for its business processes as the most sustainable company in the sector. In addition to fibers, which form the core business, the Lenzing Group is also active to a lesser extent in the fields of engineering and plant construction.
Key Facts & Figures Lenzing Group 2016
Revenue: EUR 2.13 bn
Fiber sales volumes: 978,000 tons
Employees: 6,218
TENCEL®, RefibraTM, Lenzing Modal® and Lenzing Viscose® are registered trademarks of Lenzing Aktiengesellschaft.
TENCEL™ LUXE by Lenzing
TENCEL™ Luxe is an innovation of cellulosic filament by Lenzing. TENCEL™ Luxe lyocell filaments create lightweight fabrics with liquid-like drape and a silky-smooth hand feel. Essential of TENCEL™ Luxe is a highly efficient closed loop technology. The production process capacitates close to zero emissions and more than 99 percent waste is recovered and reused. TENCEL™ Luxe is an excellent choice for upmarket lounge and sleepwear. The eco-botanic filaments are naturally breathable and offer outstanding color vibrancy, making it ideal for multifunctional dress for relaxing, travel, after the pool.
About Jos Berry
Founder and Creative Director of design and consultancy group Concepts Paris, Jos has over 30 years of experience across all aspects of the fashion industry, and has taken on roles from product innovation to brand development and merchandising. Jos is very well known as the creative force behind the Interfilière Trend forums and as Creative Director of Triumph International.
Jos has a keen interest in the social-economic developments of women. After an Art-focused education, Jos was trained as a beautician and became involved in seminar programmes about the role of beauty and fashion in the empowerment of women. She also worked as a textile trade journalist where she researched on the changing attitudes around purchase of lingerie of women after the 1960s which had direct consequences in retail developments. As a consultant of the management of Hunkemoeller and later of the Salon International de la Lingerie in Paris, she became a pioneer in liberating lingerie from social and cultural stereotypes.
0 Comments